Staying on top of the industry news is hard. I created this newsletter to force myself to think clearly about what I’m reading.
What you’ll get. Right now, Out of Scope publishes Weeknotes—a weekly digest of the consumer stories worth paying attention to, with my take on what they mean.
I cover CPG, DTC, retail, marketplaces, and the AI layer now threading through all of it. Deliberately. I believe spotting patterns across industries teaches more than going deep on just one. Things that seem unrelated are often intricately connected. Hence the name.
Mark Twain purportedly said, “History doesn’t repeat itself, but it rhymes.” There’s some truth in this. Precedents are rarely a perfect map, but they almost always reveal something about the terrain. That’s the lens I try to bring to consumer news.
Who this is for. Out of Scope is written for founders, operators, and executives in the consumer industry. If you want to be better informed about what’s happening and sharper in how you think about it, this is for you.
About me. I’m Eugene. I buy and operate consumer brands. I previously founded a few e-commerce companies that sold internationally, and I’ve spent years consulting for consumer businesses. I learned a lot from watching companies across a lot of categories try, fail, and succeed.
I think of Out of Scope as the opening move in a conversation. The best ideas I’ve had have almost always come from someone pushing back on a weaker version of them. If you subscribe, you’re part of that process.
— Eugene
